CJ Foodville's VIPS Opens Cheongnyangni Branch, Expanding Grill Dining to Northeastern Seoul
A dining model combining premium steak and Fresh Table
Opens at new Lotte department store location, "Lotte Mall Bellatown"
VIPS, operated by CJ Foodville, announced on Oct. 26 that it will open a new location, VIPS Cheongnyangni, at Lotte Mall Bellatown Cheongnyangni in Dongdaemun-gu, Seoul.
VIPS Cheongnyangni will bring the "Grill Dining" model to northeastern Seoul, offering premium steaks alongside a Fresh Table featuring healthy, fresh dishes. The model was first introduced at the Gwanggyo branch last July and has received a strong response from customers, with waiting lines continuing since its opening, the company said.
Signature menu offerings at VIPS Cheongnyangni include "RESERVE GRILL with Fresh Table," featuring dry-aged steak of the highest Prime grade; "SIGNATURE GRILL with Fresh Table," offering steaks that embody VIPS' 30-year heritage; and "FRESH TABLE," where guests can freely enjoy everything from salads made with fresh seasonal vegetables to a variety of seasonal dishes.
When customers order a "SIGNATURE GRILL" or "RESERVE GRILL" menu that includes steak, they will also receive house bread and a premium side dish of their choice: grilled asparagus, creamed spinach, or mashed potatoes. VIPS has also enhanced its service to make its unlimited house wine more convenient to enjoy and expanded its wine selection, offering popular wines at reasonable prices.
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A CJ Foodville representative said, "As it approaches its 30th anniversary, VIPS is creating new dining experiences based on its longstanding expertise in steak and restaurant operations. We will continue to innovate across our menu, spaces, and services, with Grill Dining at the center, and develop the brand into one that makes special moments in customers' everyday lives even more meaningful."
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