Bioport Expands Family Farm Capacity 2.3-Fold, Targets Overseas Markets
Bioport is expanding Family Farm's production capacity 2.3-fold and launching an overseas market push.
According to Bioport on October 26, the large-scale expansion is intended to secure the manufacturing capacity needed to meet growing global demand for healthy snacks, following domestic orders for its flagship product exceeding current production capacity. Family Farm's production capacity is set to increase from approximately 450,000 units to approximately 1.05 million units.
Once the expansion is complete, the company plans to make a full-scale entry into overseas markets. Its key product for the U.S. market is Family Farm's signature healthy snack, "Basakago." Made by spreading 100% domestically grown sweet potatoes into thin slices, then baking and drying them, Basakago is characterized by its crispy texture without being deep-fried. After gauging its performance in the United States, the company plans to gradually expand sales to North America, Asia and other regions.
Alongside expanding its overseas sales channels, the company will diversify its healthy snack product lineup. Building on the healthy snack concept of its existing products and combining it with Bioport's research and development (R&D) capabilities, the company plans to grow into a differentiated healthy snack manufacturer using a variety of agricultural products, including potatoes, cassava, carrots and beets. It also plans to expand production facilities as needed in line with the development and sales performance of new products, enabling it to respond proactively to demand across domestic and international distribution channels.
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A Bioport representative said, "We quickly decided to make a large-scale investment to expand production facilities by more than twofold after acquiring Family Farm because sales through major domestic retailers have already confirmed the competitiveness and demand for Basakago, and the healthy snack market is expected to grow rapidly. We plan to first address the supply shortage through the expansion and strengthen our production capacity for entry into overseas markets."
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