Giantstep, Subsidiaries Join 'D'Festa The Origin' to Expand Enter-Tech Experiences

Giantstep, a company specializing in artificial intelligence (AI) and real-time content solutions, announced on October 26 that it had participated in planning and producing content for “D'Festa The Origin,” a K-pop exhibition and immersive experience, together with its subsidiaries Silo Lab and Big In Square.

D'FESTA THE ORIGIN poster/Photo by Giantstep

Running from October 23 to November 30 at the MPX Gallery on L3 of IFC Mall in Yeouido, Seoul, “D'Festa The Origin” is an exhibition project combining photographs, videos and interactive content featuring K-pop artists. The exhibition revisits the origins and original meaning of “D'Festa” while bringing artists’ worlds and content to life through a range of visual presentations and technologies, offering fans a distinctive viewing experience.

Giantstep participated in planning and producing content for the project. Big In Square handled filming, while Silo Lab built the hardware systems needed to bring the exhibition content to life and operate it.

The project is also considered an example of “enter-tech,” a blend of entertainment and technology. Enter-tech applies advanced technologies such as extended reality (XR), virtual production, real-time engines and AI to the entertainment industry, expanding how content is presented and experienced. Its key feature is enabling fans and artists to connect in immersive, multidimensional ways beyond the physical limitations of concert halls and exhibition venues.

Giantstep has built up its technological expertise in areas including visual effects (VFX) for film and advertising, XR, virtual production and content powered by real-time engines. It has also produced artist content and XR-based exhibition content in the K-pop sector. “D'Festa The Origin” is significant in that it extends these content production capabilities into an exhibition space through collaboration with its subsidiaries.

A Giantstep official said, “K-pop content is evolving beyond music- and video-centered viewing experiences into formats that fans can experience and immerse themselves in directly. Building on collaboration among our group companies, we will continue to seek business opportunities in enter-tech across the exhibition, performance and immersive content markets, including K-pop.”

This content was produced with the assistance of AI translation services.