Hyundai Glovis Partners with Southeast Asia's Largest Platform Shopee to Support "K-Beauty" Logistics

"Logistics Partner for K-Brands Expanding Overseas"

Hyundai Glovis is helping Shopee, Southeast Asia's largest online platform, bring K-beauty products to new markets.

Hyundai Glovis said on October 26 that it is carrying out the initiative under an "E2E (end-to-end)" logistics partnership with Shopee Korea to promote the global e-commerce expansion of domestic cosmetics brands.

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan and a leading e-commerce platform in Brazil, with about 700 million users. In cooperation with Shopee Korea, Hyundai Glovis provides an "E2E logistics solution" that integrates the entire supply chain through a single point of contact, from domestic cargo pickup to international air and sea transportation, import and export customs clearance, local permits and fulfillment.

The company plans to shorten delivery times and help domestic businesses reduce their logistics burden so they can focus on their core operations. It also plans to provide fast, one-stop support for complex country-specific permitting procedures and local logistics processes. Starting in Southeast Asia, the two companies plan to expand the service to global regions, including Latin America.

The initiative is part of Hyundai Glovis' strategy to grow revenue from non-affiliated businesses. Hyundai Glovis aims to increase the share of non-affiliated businesses to 40% of its total revenue by 2030.

A Hyundai Glovis official said, "Shopee's immense platform reach and Hyundai Glovis' global E2E logistics network, including its overseas subsidiaries in various countries, will combine to create powerful synergies. We will make every effort to ensure that logistics becomes a powerful competitive advantage for domestic brands going global, rather than simply a cost, through K-logistics."

This content was produced with the assistance of AI translation services.