Desker Launches New Student Room Products in "You Are an Endless World of Possibilities" Campaign

Up to 53% off through November 8

Desker, the work and lifestyle furniture brand of Fursys Group, is launching its student room campaign, "An Endless World of Possibilities: Opening Up a Child's World," for the new school year and introducing a new lineup of student room products, including beds, wardrobes and storage cabinets, the company said on October 26.

The campaign expands the "You Are an Endless World of Possibilities" message, which has continued since 2023, from the desk to the entire room. It proposes a space where children can grow at their own pace, moving between focused activity and rest.

The new products were developed in response to consumer feedback expressing a desire to furnish an entire child's room in a unified tone. Key items include an SS storage bed and mattress, a wardrobe with drawers, a storage cabinet with mirrored doors, an LED desk lamp, and a 1,200-mm-wide multi-desk set.

Campaign image for "You Are a Continuum of Possibilities - Unfolding a Child's World." Fursys Group

The storage bed features high-speed charging ports and touch-operated LED lights, along with drawers underneath and storage space in the headboard. The wardrobe combines a clothes rail with two drawers, while the mirrored-door storage cabinet has a full-length mirror and concealed storage space, allowing it to double as a vanity beside a desk.

To mark the launch of the new products, Desker is holding its "Neopda Sale" through November 8. Customers can get discounts of up to 53% on all products, and purchase a package consisting of a desk set, chair and bed for prices starting in the 800,000-won range. The promotion also includes a Snowman lamp, a collaboration between Desker and Ilkwang Lighting, as a free gift. The company plans to hold its first live broadcast since the launch of the new products on November 2.

A Desker representative said, "We hope you will give your child a space to broaden their world on their own, with our new products featuring reasonable prices and a neat design, along with our promotions."

This content was produced with the assistance of AI translation services.