Everland YouTube Channel Surpasses 2 Million Subscribers, First in Travel and Leisure Industry

Three years and three months after earning the Gold Play Button

Expanding trend-driven short-form content

Subscriber appreciation event runs through November 1

Samsung C&T Resort Group said on October 26 that Everland’s official YouTube channel had surpassed 2 million subscribers, making it the first in the travel and leisure industry to reach the milestone.

Everland began actively using YouTube for digital communication in 2019. After earning a Gold Play Button for reaching 1 million subscribers in July 2023, it surpassed 2 million on October 19. The milestone came about three years and three months after it first passed the 1 million mark.

Among YouTube channels run by general companies in South Korea, reaching 2 million subscribers is rare, excluding channels specializing in content, such as those run by K-pop artists, major broadcasters and full-service entertainment companies.

A Samsung C&T Resort Group official said, "We believe the channel’s popularity stems from our active communication with customers through informative and entertaining videos featuring the diverse content visitors can experience at Everland, including the panda family that has long been loved by people across the country, animals and plants, performances, attractions and cast members."

Everland’s YouTube channel has posted about 3,600 videos to date, with approximately 830 million views in total. Recently, it has been expanding its short-form content to reflect current trends and connect with people in their teens and twenties, who are familiar with mobile media.

Everland became the first company in the travel and leisure industry to surpass 2 million subscribers on its official YouTube channel. Samsung C&T.

Videos documenting the panda family’s growth are among the channel’s most popular content. From Fu Bao to Rui Bao and Hui Bao, and most recently, Shu Bao, videos capturing the baby pandas’ births and growth, as well as their interactions with zookeepers, have drawn enthusiastic responses from fans in South Korea and abroad.

Everland has also continued projects that encourage subscriber participation. It is expanding opportunities for viewers to take part in the content creation process, including comment contests to name baby pandas and advance preview programs for new content.

Collaborations with K-pop artists have also helped boost the channel’s popularity. During the Caribbean Bay Water Music Pool Party last summer, girl groups and artists including IVE, fromis_9 and RESCENE released a series of shout-out videos featuring performances, drawing attention from fans in South Korea and abroad.

More recently, a cinematic video series featuring ATEEZ member San, who took part as the main model for Blood City, the signature horror-themed zone at Everland’s fall festival, transforming into a "zombie idol" was released on YouTube, Instagram and other platforms. The content generated buzz, recording 20 million views across social media.

Everland also offers informational content for visitors. Videos provide practical information for planning a visit, including seasonal festival highlights, food options in the park and reviews of new merchandise, earning positive responses from visitors.

To celebrate surpassing 2 million subscribers, Everland is holding a thank-you event. Those who leave a congratulatory comment on the event video on its official YouTube channel by November 1 will be entered for a chance to receive 20,000 Som points, which can be used like cash at Everland. A total of 100 participants will be selected.

Meanwhile, in addition to Everland, Samsung C&T Resort Group operates various YouTube channels and Instagram accounts to communicate with customers. These include the animal-focused channel "Talking Zoo Ppuppa TV," with 820,000 subscribers, and the employee creator channel "Tita-nam," with 330,000 subscribers.

This content was produced with the assistance of AI translation services.