"This Costs 66.3 Billion Won?"... The Story Behind the "Most Expensive Ever" Bra, Made Without a Single Piece of Fabric

Victoria's Secret Fantasy Bra Returns After Eight Years
About 3.3 Times the Previous Record of $15 Million
"Jenner Is a Figure Who Extends Beyond Fashion, Culture and Television"

A $50 million (about KRW 66.3 billion) bra took to the runway. It was made entirely of gold and 4,410 natural diamonds, without a single piece of fabric.

Kylie Jenner Becomes First Non-"Angel" to Wear Fantasy Bra

According to foreign media outlets, including the U.S. fashion magazine Vogue and Britain's PA Media, on October 22 (local time), media personality and beauty entrepreneur Kylie Jenner wore the "Angel Fantasy Bra" at the 2026 Victoria's Secret Fashion Show in Los Angeles on October 18. The piece was created in collaboration between Victoria's Secret and American jewelry brand Jacob & Co. It was the first time a Fantasy Bra had appeared on the runway since 2018, eight years ago. Jenner is reportedly the first person who is not one of Victoria's Secret's exclusive models, known as "Angels," to wear a Fantasy Bra.

At $50 million (about KRW 66.3 billion), it is the most expensive Fantasy Bra ever made. The previous record was the $15 million "Red Hot Fantasy Bra" worn by Gisele Bundchen in 2000, worth about KRW 19.9 billion today. The new bra's value is about 3.3 times higher. However, that figure is the value stated by the maker; neither the actual sale price nor the production cost has been disclosed. It is also unknown what will happen to the bra after the show.

Kylie Jenner wearing the “Angel Fantasy Bra” at the 2026 Victoria’s Secret Fashion Show. Social media.

Nearly half of the price comes from a single yellow diamond set at the center. The 75.54-carat natural fancy vivid yellow diamond is reportedly worth $22 million (about KRW 29.2 billion) on its own. The Gemological Institute of America (GIA) gave the stone a clarity grade of "VS2," meaning tiny inclusions are visible under magnification. Two white diamonds totaling 11.85 carats flank the center stone, while 91 large white diamonds weighing between 5.01 and 18.59 carats each form the body of the bra. The diamonds were cut into six shapes, including hearts and ovals. The total weight of all the diamonds, including the smaller stones, is 1,373.39 carats.

15 Artisans, More Than 1,000 Hours... 4,410 Diamonds Woven Together

The American jewelry brand Jacob & Co. collaborated with Victoria's Secret to create a Fantasy Bra. Social media.

18-karat white gold took the place of fabric. Jacob & Co. made 3,218 individual gold components, then linked them together like a chain so each joint could move and follow the body's contours. The finished piece weighs about 1.8 kilograms. The company said, "The structure became more complex than that of a typical necklace or brooch because it had to be strong enough to support the heavy center stone, yet flexible enough to move with the body."

The design process moved from pencil sketches to a full-size cardboard model and then to a computer-aided design (CAD) model. The gold components were cast by pouring metal into cavities left after melting wax models, while assembly and stone-setting were done by hand on a torso model. Large stones were held in place by metal prongs, leaving gaps for light to pass through, while stones in areas subject to frequent movement were enclosed in metal bezels. The gaps between the stones were densely set with smaller diamonds. Fifteen artisans worked on the piece for more than 1,000 hours. Jacob Arabo, founder of Jacob & Co., said, "We wanted the best Fantasy Bra, and it couldn't be completed with expensive stones alone."

The Fantasy Bra was first introduced in an advertisement featuring Claudia Schiffer in 1996 and has since served as one of Victoria's Secret's signature promotional tools. In an interview with Vogue, Adam Selman, Victoria's Secret's chief creative officer (CCO), said Jenner was chosen as a model because of her large fan base and cultural influence, describing her as "a figure who transcends fashion, culture and television."

This content was produced with the assistance of AI translation services.