More than 170 merchandise items on sale through November 1
Fan zones for four LCK teams qualified for Worlds
8-meter trophy photo zone and music video experiences available

Lotte Department Store announced on October 25 that it is running a pop-up store themed around the music and esports of the game "League of Legends (LoL)" at the atrium on the first floor of Lotte World Mall in Jamsil, Seoul, through November 1.


LoL Pop-Up at Lotte World Mall... Faker Commemorative Stamps and T1 Merchandise in One Place View original image

The "Riot Games Music and Worlds 2026" pop-up is showcasing more than 170 LoL-related products. There are 18 products available exclusively at the pop-up ahead of their wider release, including the "Riftbound World Champion T1 Player Bundle" (100,000 won) and the "2026 World Championship Set" (120,000 won). The store is also selling merchandise featuring virtual artists based on in-game champions such as K/DA, along with more than 100 new products related to the World Championship.


One of the featured products is an official commemorative stamp honoring Lee Sanghyeok (Faker) of T1. Issued by Korea Post, the collection consists of five items, including a stamp album (23,000 won), personalized stamps (18,000 won), commemorative stamp cards and personalized stamp cards. Sales began on October 23, and the stamps are available at post offices nationwide and at the Riot Store pop-up.


The venue features fan zones for the four LCK teams that qualified for the 2026 World Championship: GEN, HLE, T1 and DK. It also has an exhibition space highlighting Faker's major achievements and a photo zone with a trophy sculpture about 8 meters tall. Visitors can enter a lucky draw after taking part in a stamp tour and a satisfaction survey.


There are also four photo zones recreating scenes from music videos, as well as interactive kiosk experiences. Visitors can make a Lolbata card, take part in music video and esports quizzes, and receive a photo card.



Lotte Department Store plans to showcase LoL music content and esports-related products together through the pop-up, giving fans the opportunity to experience related content in person.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing