Shinsegae's SSG Day Kicks Off Oct. 30; 18 Affiliates Offer Discounts for Up to 10 Days

Discounts on everything from E-Mart camping TVs and Starbucks merchandise to wine, fashion, and hotels
Starfield gaming experiences and pop-ups
Points rewards based on number of purchases, too.

Shinsegae Group said on October 25 that its shopping event, SSG Day, will run for 10 days from October 30 through November 8, with 18 affiliates participating online and offline. Thirteen affiliates, including E-Mart, Starbucks, SSG.com, and Shinsegae International, have extended the event period to as long as 10 days.

E-Mart will sell the GREAT Portable Screen, a portable TV that sold out after its launch last year, upgraded to a 27-inch UHD model, for 599,000 won when paid for with an event card. Starbucks will introduce four types of Toy Story collaboration merchandise and holiday products. Traders will sell seedless frozen durian, while Wine & More will offer a 4,740-won discount per bottle when customers buy at least two bottles of G7 wine.

E-Mart24 will sell Kim Changsoo Whisky's Celestial Jupiter for around 230,000 won and increase the portions of six key products, including lunch boxes, triangle kimbap, and sandwiches, by up to 50%. No Brand Burger will launch a bibimbap burger made with Korean-grown rice and gim, among other ingredients.

Fashion and home-living products are also part of the event. Shinsegae Casa will offer a discount of up to 15% on its Campo Goose sofa, while JAJU will discount popular products by up to 70%. Shinsegae International will offer a 50% discount on a hoodie-and-pants set from Studio Tomboy. SSG.com will sell refurbished Inglesina strollers at 40% below their regular price, and W Concept will offer a FRONTROW shearling jacket for around 180,000 won.

Josun Hotels & Resorts will offer special room rates and discounts on premium kimchi, diffusers, and other products. Shinsegae Duty Free has prepared an Isaac Toast sauce set and benefits based on purchase amounts. Shinsegae Live Shopping will offer prize draws, bonus reward points, and discount coupons.

Experiential events will also be held at shopping malls. Starfield Hanam and Starfield Goyang will host Nintendo Switch 2 gaming events, while Starfield Suwon will hold a soccer game experience and the Red Bull Wings Cup final. Starfield Hanam will also host the SSG Day Blooming Market pop-up store, with participation from E-Mart, Starbucks, E-Mart24, Josun Hotels & Resorts, Shinsegae L&B, and Shinsegae Food.

Shinsegae Group will give customers up to 50,000 points if they make at least three purchases at its affiliates during the event and complete related missions in the Shinsegae Point app. A prize draw in partnership with Shinhan Super SOL will also run through November 8.

A Shinsegae Group representative said, "All 18 of our online and offline companies have joined forces to prepare everything from eye-catching limited editions to a wide selection of half-price products that will help ease the strain of high prices. We hope you enjoy more than just shopping with family and friends at the many venues Shinsegae Group has prepared."

This content was produced with the assistance of AI translation services.