G-Dragon-Founded JusPeace Foundation to Hold 'Heritage Run' with The Asia Business Daily in Busan in November

To be held at Dadaepo Beach on November 8
Part of the entry fees to be donated to World Heritage protection

The "Heritage Run," held monthly. Courtesy of the Juspeace Foundation.

The Asia Business Daily and the JusPeace Foundation said on October 23 that they will hold the Heritage Run, an event to promote the protection of World Heritage sites, at Dadaepo Beach in Busan on November 8.

Part of the participation fees will be donated to the foundation and used to support World Heritage conservation activities. The donations will go toward the HERITAGE IN PEACE fundraising campaign, which the JusPeace Foundation is running in cooperation with UNESCO.

The campaign was launched to protect World Heritage sites, a shared asset of humanity, and pass on their value to future generations. Under the slogan “Every Heritage Matters. Every Person Can Help,” it is raising public awareness and collecting donations.

The event also aims to turn the increased public interest in World Heritage, spurred by the 48th session of the UNESCO World Heritage Committee held in Busan this year, into citizen participation. The two organizations are also discussing ways to introduce the campaign at the event and invite attendees to sign a pledge supporting World Heritage protection and make donations.

The JusPeace Foundation is a public-interest foundation established with copyright revenue donated by singer G-Dragon, who serves as its honorary chairperson.

The JusPeace Foundation is also organizing the HERITAGE IN PEACE RUN, a virtual running event with G-Dragon’s fans. Participants will run at locations of their choice rather than gathering at a specific venue, joining the effort to protect World Heritage sites. Registration will also be available at the Heritage Run.

A JusPeace Foundation representative said, “World Heritage is a precious asset passed down to us from the past and a legacy that we all must pass on intact to future generations. We hope the joy of running at this Heritage Run will lead to action to protect World Heritage, and that one person’s participation will inspire more people to share that commitment and take action.”

A representative of The Asia Business Daily said, “We hope the Heritage Run will be more than just a sporting event and give participants an opportunity to reflect together on the value of World Heritage and take part in conservation efforts. Through our cooperation with the JusPeace Foundation, we will work to ensure that public participation leads to meaningful social value.”

This content was produced with the assistance of AI translation services.