In Major New Towns, Centrally Located Complexes with Concentrated Core Infrastructure Lead Home Prices

New Town Centers Anchored by Government and Commercial Hubs Outperform... "Pyeongtaek Godeok Umi Lynn The Premier" Goes on Sale View original image

This year, 84-square-meter apartments in the heart of downtown areas in Dongtan-gu, Hwaseong, Yeongtong-gu, Suwon, and parts of Sejong City have sold for record prices one after another, thanks to their locations amid clusters of government offices, transit stations, and commercial facilities.


In major new towns, centrally located complexes frequently rank among the most expensive by sale price. Gwanggyo New Town is a prime example: it is home to the Gyeonggi Provincial Government and Gwanggyo Jungang Station on the Shinbundang Line, and an academy district has also developed around the station. According to actual transaction data from the Ministry of Land, Infrastructure and Transport, the five highest-priced 84-square-meter apartments in Yeongtong-gu, Suwon, this year were Gwanggyo Nature & Hillstate (KRW 2.14 billion), Gwanggyo Jungheung S-Class, Gwanggyo Central View, Gwanggyo Edufore, and Gwanggyo Prugio Worldmark, in that order. All five complexes are within a 1-kilometer radius of the Gyeonggi Provincial Government and Gwanggyo Jungang Station.


In Sejong City, complexes in Naseong-dong, where the central commercial district is located, also accounted for the top spots among the highest-priced apartments. The three highest prices this year for 84-square-meter apartments in Sejong City were recorded at Naritjae Village Complex 2 Sejong Leaders Fore (KRW 1.28 billion), Naritjae Village Complex 3 Jeil Punggyeongchae Winner Sky (KRW 1.19 billion), and Naritjae Village Complex 6 Hanshin The Hue Reserve (KRW 1.09 billion), all in Naseong-dong.


In Dongtan-gu, Hwaseong, complexes around Dongtan Station, served by the SRT and GTX-A and surrounded by commercial facilities including department stores, featured prominently among the highest-priced apartments. The highest price this year for an 84-square-meter apartment in Dongtan-gu was KRW 2.225 billion for Dongtan Station Lotte Castle, which is connected to the station via an underground passage. All seven of the top-ranked complexes are within a 1-kilometer radius of Dongtan Station.


A real estate expert explained, "Central areas with excellent accessibility across a new town are generally developed with the city’s core infrastructure concentrated there from the planning stage. As a result, supported by favorable living conditions, demand tends to remain relatively steady even during periods of market volatility."


These centrally located areas, with fully developed self-sustaining functions, are expected to do more than provide places to live: they are also expected to drive local real estate prices.


This is why prospective buyers are turning their attention to complexes set to go on sale in prime locations in new towns.


A consortium led by Umi Construction plans to launch sales in November for Pyeongtaek Godeok Umi Lynn The Premier in Block Abc-33 of the Godeok International New Town in Godeok-dong, Pyeongtaek, Gyeonggi Province. The complex will comprise 623 units across eight buildings, with two basement levels and up to 23 floors above ground. Unit sizes will be 84, 94, 101, and 111 square meters. It will follow Pyeongtaek Godeok Umi Lynn Prestige. Once both complexes are completed, they will form a Umi Lynn-branded residential district with a total of 1,366 units.



A new Pyeongtaek City Hall and the city council are scheduled to relocate near the complex, while neighborhood commercial, medical, and office areas are also planned. An international school operated by the U.S. private school Annie Wright Schools is being planned for the nearby site designated for Godeok International School, with an opening targeted for 2030.


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