27 Tourism Venture Companies Gather in Seongsu-dong... From Experiences to Investment Consultations

Korea Tourism Organization to run “Seongsu Rest Stop” pop-up store Oct. 23-24
Visitors can experience tourism content, including AI photo booths and K-pop dance classes
Investment presentations and business consultations to be held with Korea Venture Investment Corp.
Online promotions and live commerce to run through Nov. 13

Twenty-seven tourism venture companies will showcase a range of tourism content in Seoul’s Seongsu-dong, including artificial intelligence (AI), K-pop, and medical tourism. An event will also be held where the companies can present their business models to investors and representatives of large and mid-sized companies and explore opportunities for collaboration.

The Korea Tourism Organization said it will host “Seongsu Rest Stop,” a pop-up store featuring tourism startups, and “Tourism Venture Cheonggyecheon Club,” an investment and networking event, in Seoul’s Seongsu-dong area from the 23rd to the 24th.

The Korea Tourism Organization said it will host the “Seongsu Rest Stop” pop-up store for tourism venture companies and the “Tourism Venture Cheonggyecheon Club,” an investment and networking event, in Seoul’s Seongsu-dong area from October 23 to 24.

Twenty-seven tourism venture companies will take part in “Seongsu Rest Stop,” held at The GABE Seongsu in Seongsu-dong. Visitors can experience products and services developed by the companies, including a 3D AI photo booth, K-pop dance classes, AI-based beauty and medical consultations, and traditional liquor tastings.

An online sales event will also be held in conjunction with the in-person event. In partnership with private platforms such as MyRealTrip, the Korea Tourism Organization plans to run a special tourism venture product promotion and live-commerce promotions through November 13.

The “Tourism Venture Cheonggyecheon Club,” held during the same period in collaboration with Korea Venture Investment Corp., will focus on strengthening companies’ ability to attract investment and promoting business partnerships.

An investment and networking event will be held on the second floor of The GABE Seongsu on October 23, with around 60 attendees, including tourism venture companies selected in the 17th and 18th rounds, investors in the Tourism Account of the Korea Fund of Funds, and representatives of large and mid-sized companies.

The program will include investor-relations (IR) pitches in which tourism venture companies present their business models and growth strategies to investors; “reverse pitching,” in which investors outline the technologies they need and potential areas for collaboration; one-on-one investment and business consultations arranged through advance matching; and intellectual property education.

On October 24, a lecture and hands-on program on the use of AI by tourism venture companies will be held on the third floor of SangSang Planet in Seongsu-dong.

Song In-hyuk, CEO of Unique Good Company, which was selected as a tourism venture company in the ninth round, will give a lecture on AI transformation (AX). The company operates Real World Seongsu, an experiential content venue.

Following the lecture, participating companies will take part in hands-on training to build AI agents themselves. The program is designed to help tourism venture companies apply AI technologies to their work and services.

Kim Gwan-mi, head of the Tourism Business Support Office at the Korea Tourism Organization, said, “This event will give tourism venture companies with excellent ideas an opportunity to expand their engagement with the public while strengthening their competitiveness in the market and Scaling Up. We will continue to provide support in various ways so that tourism ventures can establish themselves as key players in a sustainable tourism industry.”

This content was produced with the assistance of AI translation services.