A 'Singing Swamp' Revived Digitally... Hyundai Card and MoMA Present Simultaneous Exhibition

Hyundai Card announced on October 23 that it will exhibit “Wetland” by Danish media artist Jakob Kudsk Steensen simultaneously with the Museum of Modern Art (MoMA) in New York.

Jakob Kudsk Steensen (left) is garnering global attention for his immersive environmental storytelling works exploring nature and psychology. Hyundai Card and Hyundai Commercial Newsroom

The “Hyundai Card MoMA Digital Wall” is a large digital screen installed in the lobby of Hyundai Card’s headquarters in Yeouido, Seoul, in March last year. Under a long-term partnership between Hyundai Card and MoMA, the same works are presented simultaneously in Seoul and New York.

Jakob Kudsk Steensen has garnered global attention for his immersive environmental storytelling works exploring nature and psychology. He presents a distinctive artistic world that blurs the boundaries between reality and the virtual through digital technologies such as 3D animation, immersive video and sound.

This exhibition will feature “Berl-Berl,” one of the artist’s best-known works, as a standalone piece. Using digital technology, the work reimagines the wetlands of Berlin, Germany, which disappeared as a result of development, as a “singing virtual swamp.” The title comes from a Slavic word meaning “swamp” and is also the origin of the name Berlin.

Through “Berl-Berl,” Steensen brings a living natural environment into the digital world, encouraging viewers to move beyond the limits of everyday experience and recognize ecological relationships. The artist said, “For me, technology is a means of connection, a medium.”

A Hyundai Card representative said, “We expect visitors to have an experience of contemplating the relationship between humans and nature from a new perspective, drawing on their memories, emotions and imagination as they encounter natural environments reborn through digital technology.”

“Berl-Berl” will be screened simultaneously at the “Hyundai Card MoMA Digital Wall” in Building 2 of Hyundai Card’s headquarters and at the Museum of Modern Art in New York through March 2027. The work is open to the public free of charge at Building 2 of Hyundai Card’s headquarters from 9 a.m. to 7 p.m. An art talk featuring the artist and MoMA curator Lydia Mullin will also be held on the day of the exhibition’s opening, from 4:30 p.m. to 5:30 p.m. in the auditorium at Building 2 of Hyundai Card’s headquarters.

This content was produced with the assistance of AI translation services.