LG Uplus' "Pon Gyoche Pass" Wins Customer Experience Innovation Award

Simplifies device repair and claims processes
Replacement support for eligible customers

LG Uplus said on the 23rd that its device care product “Pon Gyoche Pass” won the Customer Experience Innovation Award in the telecommunications category at the Asian Innovation Excellence Awards 2026.

LG Uplus said on the 23rd that its device care plan, “Phone Replacement Pass,” won the Customer Experience Innovation Award in the telecom category at the Asian Innovation Excellence Awards 2026. The photo shows the Customer Experience Innovation Award trophy. Courtesy of LG Uplus.

Pon Gyoche Pass is a device care program that reduces customers’ repair costs and the steps involved when a smartphone is damaged or malfunctions, and offers device replacement benefits to customers who meet certain requirements. An expanded version of the existing “Mamdaero Phone Replacement” service, it is designed for use alongside support programs operated by manufacturers, such as AppleCare and Samsung Care.

LG Uplus has also integrated its systems in real time with manufacturers, insurers and global insurtech company bolttech, and established a business partnership framework. This enables device protection, insurance, manufacturer care and service fulfillment to be managed through a more integrated process rather than separately.

“This award recognizes our efforts to simplify the claims process, which previously involved multiple steps after a device was damaged or malfunctioned, and make device care services more convenient for customers,” said Lim Hyegyeong, who oversees rate products at LG Uplus. “We will continue to address the inconveniences customers experience while using their smartphones and improve our device care services.”

This content was produced with the assistance of AI translation services.