Hana Securities, Yonsei University Health System Sign MOU to Promote 'Legacy Giving Culture'

Collaboration to Promote Legacy Giving Through Trusts That Serve as Substitutes for Wills

Hana Securities announced on October 23 that it had signed a memorandum of understanding (MOU) with Yonsei University Health System to promote a culture of legacy giving.

The agreement was established to encourage legacy giving through trusts that serve as substitutes for wills and to create a systematic giving environment in which donors’ wishes can be reliably carried out.

Kim Hyunyeop, head of Hana Securities' Investment Products Division (right), and Yoon Youngnam, director of external cooperation at Yonsei University Health System, pose for a commemorative photo after signing an MOU to promote a culture of legacy giving at Yonsei University Health System on the 22nd. Hana Securities

Hana Securities will support the design of customized charitable trusts and provide access to tax and legal consultations with specialists. Yonsei University Health System will operate giving programs to ensure donations are used for designated purposes, including medical advancement and patient support, and plans to continue working with Hana Securities to promote a culture of legacy giving. Support will be available not only to Hana Securities customers but also to anyone who wishes to donate to Yonsei University Health System through a trust that serves as a substitute for a will.

Kim Hyeonyeop, head of the Investment Products Division at Hana Securities, said, “Legacy giving is a meaningful way to pass a customer’s noble wishes on to the next generation. Drawing on Hana Securities’ expertise in trusts, we will help ensure that our customers’ cherished wishes are reliably carried out and continue to strengthen the role of financial institutions in promoting a culture of legacy giving.”

Keum Ki-chang, president of Yonsei University Health System, said, “Legacy giving is a valuable act that passes the spirit of sharing on to the next generation. Through our partnership with Hana Securities, we will create an environment in which donors can prepare for legacy giving in a more systematic way and work to foster a healthy culture of giving that contributes to medical advancement and the creation of social value.”

Hana Securities offers customized trust services based on trusts that serve as substitutes for wills, tailored to customers’ asset succession plans and stages of life. The company is also expanding its partnerships to encourage legacy giving and promote a culture of giving, including through a recent MOU with Green Umbrella.

This content was produced with the assistance of AI translation services.