"My Dish as an In-Flight Meal"... Eastar Jet to Hold Recipe Contest

Grand Prize: KRW 5 million and four round-trip international tickets

Winner may name the selected menu

Entries accepted on the website through November 20

Dishes developed by customers will be launched as in-flight meals sold on actual Eastar Jet flights.

Image from Eastar Jet's in-flight meal recipe contest. Eastar Jet

Eastar Jet announced on the 23rd that it will hold an in-flight meal recipe contest, turning dishes proposed by customers into actual menu items.

The contest is a customer-participation event in which dishes developed by customers will be launched as actual in-flight meals after expert judging and an online vote. It was organized to broaden the range of menu options by incorporating customer ideas into menu development and to expand opportunities for customers to engage with the brand.

Any South Korean citizen may submit a recipe inspired by personal stories and memories. The final winners may give their chosen names to the in-flight meals launched. A portion of the sales proceeds will be donated to children facing food insecurity in the winners' names.

The contest will proceed in the following order: ▲recipe submission ▲document screening ▲online voting ▲tasting evaluation ▲in-flight meal launch. The selected dishes will undergo revisions to make them suitable for the in-flight environment before being launched as actual menu items.

The main evaluation criteria include ▲ease of preparation in the cabin ▲menu distinctiveness ▲suitability for refrigerated storage ▲price competitiveness.

The Grand Prize winner will receive 5 million won and four round-trip international flight tickets. The Excellence Award winner will receive 2 million won and two round-trip international flight tickets.

Entries will be accepted from October 23 through November 20. More information is available on the Eastar Jet website.

An Eastar Jet representative said, "We organized this contest with the aim of launching customers' ideas as actual in-flight meals and building our brand together with our customers. We hope that the diverse recipes submitted by our customers will broaden the range of in-flight meal options and add to the enjoyment of travel."

This content was produced with the assistance of AI translation services.