Ceragem Targets Home Shopping with "Reflex Massage Sofa Bed"
First Broadcast on Hyundai Plus Shop on October 24
Ceragem said on October 23 that it will hold the first home-shopping broadcast for its "Reflex Massage Sofa Bed" on Hyundai Plus Shop on October 24. A follow-up broadcast will take place on October 28.
Sales of the Reflex Massage Sofa Bed last month rose by about 74% compared with July, its first month on the market. Ceragem believes the product has attracted consumer interest by combining the space-saving design of a sofa with the functionality of a massage bed.
The product is a hybrid wellness appliance that can be used as a sofa and unfolded to provide acupressure massage while lying down. It is designed for use in various spaces, including living rooms, bedrooms, and studies, without requiring a separate massage area.
The product also incorporates Ceragem's spinal and thermal technologies. Its precision spinal scanning technology provides acupressure massage tailored to the user's body type, while a direct-heating thermal ceramic applicator that reaches up to 65 degrees Celsius delivers heat therapy along the spine. It also supports 15 wellness modes, including Stretching and Good Sleep, as well as a voice-guided meditation mode.
The home-shopping broadcast will offer benefits based on a 60-month subscription, with a monthly fee of 42,000 won. Customers who pay 1.5 million won upfront will receive additional subscription fee benefits, and those who meet the conditions for an affiliated credit card can also receive card benefits.
Customers who book a consultation during the broadcast and sign a contract by the deadline will be entered into a prize draw to receive a "Cerabot S" robot mop vacuum cleaner worth 590,000 won. Free after-sales service will be provided throughout the 60-month subscription period, and ownership of the product will transfer to the customer when the subscription ends.
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A Ceragem representative said, "We plan to expand our customer reach further through this entry into home shopping."
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