Nongshim to Operate a 'Shin Ramyun Booth' at Musinsa's Japan Pop-up Store

'Shin Ramyun Toomba' Served in Umeda, Osaka

Nongshim Shin Ramyun brand booth at Musinsa's pop-up store in Osaka, Japan. Photo provided by Nongshim.

Nongshim is seeking to connect with more young consumers in Japan through marketing that combines K-fashion and K-food in Osaka.

Nongshim said on October 23 that it will operate a Shin Ramyun brand booth at the “Musinsa Osaka Pop-up Store 2026,” being held at “VS” in Umeda, Osaka, Japan, through November 8.

The collaboration was designed to give young Japanese consumers interested in K-fashion a natural way to experience Korean food culture and the Shin Ramyun brand. Umeda, where the pop-up store is located, is one of Osaka’s leading commercial districts and attracts many young consumers and international tourists. Nongshim plans to showcase the appeal of the Shin Ramyun brand in a more immersive way by bringing Korean fashion and food together in one space.

Nongshim has set up a tasting booth at the event, where it will serve freshly prepared Shin Ramyun Toomba using instant ramen cookers known in Korea for making “Han River ramen.” Visitors who follow Nongshim Japan’s official Instagram account can sample it for free. Customers who complete a survey after tasting will receive Shin Ramyun Rosé, and an event will also give away Shin Ramyun merchandise through a prize draw.

Shin Ramyun Toomba, the product being served at the event, has been well received by Japanese consumers for its spicy yet smooth, creamy flavor. Nongshim launched Shin Ramyun Toomba in Japan in April 2025. It later became the first Korean ramen to be included in Nikkei Trendy’s “Best 30 Hit Products of 2025.” Cumulative sales of Shin Ramyun Toomba in Japan have reached approximately 20 million units.

This content was produced with the assistance of AI translation services.