Kia Invites Global PBV Dealers to Korea, Shares Future Business Vision

Kia Successfully Concludes Global PBV Dealer Invitation Event in Korea

Kia invited key overseas dealers to Korea to share its brand competitiveness and future growth strategy as it expands its global purpose-built vehicle (PBV) business.

Kia announced on October 23 that it had held the “Kia Discovery” event, inviting global Kia dealers to Korea, over three days and two nights from October 20 to 22.

Global PBV dealers explore Kia's 80-year history and brand heritage at Kia Vision Square and pose for a commemorative photo. Kia.

A total of 33 dealers selling Kia PBVs from 17 countries across four regions—Europe, Canada, Asia-Pacific, and the United Arab Emirates (UAE)—attended the event. The program focused on deepening their understanding of Kia's PBV business and strengthening partnerships through visits to Kia's key facilities and production sites.

Participants visited Kia's headquarters, AutoLand Hwaseong, and the Pyeongtaek PBV Experience Center (PXC), among other locations. At the headquarters, they toured the newly renovated lobby and attended a vision conference, where Kia shared the direction of its future businesses, including its brand, sales, services, distribution channels, and PBVs.

At AutoLand Hwaseong, participants examined the PBV production line and automated equipment to learn about the production process and quality-control capabilities. At the Pyeongtaek PXC, they experienced PBV products and service operations and explored opportunities to expand the business. A brand heritage program highlighting Kia's 80-year history was also held.

Since 2016, Kia has branded its dealer invitation events as “Kia Discovery” and held them twice a year to expand engagement with overseas dealers. The program aims to share Kia's brand values and future vision and strengthen partnerships with global dealers.

At the first event of this year, held in May, 45 new and high-performing global dealers took part. In a survey conducted after the event, brand trust scored 4.93 out of 5.

A Kia official said, “We hope the event gave global PBV dealers the opportunity to experience Kia's brand, key facilities, and technological capabilities firsthand, and to gain confidence in the growth potential of our PBV business and our future vision. We will continue to strengthen global dealers' loyalty to the brand through ongoing dealer invitation programs.”

This content was produced with the assistance of AI translation services.