Hamyang County to Operate 'OreuGO Hamyang' Character Merchandise Pop-Up Store in Yongsan, Seoul

On October 23-25, "Maru&Ola" character merchandise will be displayed at I'Park Mall in Yongsan
Hands-on events and tourism promotion programs planned for visitors from the Seoul metropolitan area
Initiative aims to boost awareness of Hamyang's tourism brand using local tourism content

Hamyang County in South Gyeongsang Province will operate a character merchandise pop-up store in Yongsan, Seoul, to promote local tourism content to visitors from the Seoul metropolitan area.

The county said it will hold the pop-up store for three days, from October 23 to 25, at I'Park Mall in Yongsan, Seoul. The store will feature merchandise using "Maru&Ola," the official characters of "OreuGO Hamyang."

[Photo courtesy of Hamyang County] Promotional poster for the “OrGO Hamyang” character merchandise pop-up store, which will be held at I'Park Mall in Yongsan, Seoul, from the 23rd to the 25th. The event will feature an exhibition of Maru & Ola character merchandise and interactive activities for visitors.

The event is intended to introduce "OreuGO Hamyang" and Hamyang's tourism resources to visitors from the Seoul metropolitan area through the use of local tourism characters.

I'Park Mall in Yongsan, where the event will be held, is a large complex cultural space combining shopping and cultural facilities. It attracts visitors of various ages, including foreign tourists.

By holding tourism promotion events at major commercial venues in the Seoul metropolitan area, the county plans to raise awareness of local tourism content among not only existing tourists but also potential visitors who have never been to Hamyang.

The pop-up store will display a variety of items featuring the "Maru&Ola" characters, including keychains and stationery.

It will also offer hands-on exhibits and on-site events in which visitors can participate, with character merchandise to be given to some participants.

The county plans to promote the event through character merchandise and hands-on activities to encourage visitors to take an interest in Hamyang's tourism content.

"Maru&Ola" are tourism characters created to reflect Hamyang's local identity. They recently received a special award in the local content category at the 12th Korea Toy Awards.

Hamyang County plans to expand tourism promotion activities featuring the characters, including this pop-up store, and pursue ways to promote "OreuGO Hamyang" in connection with local tourism resources.

Hamyang County Governor Jin Byeongyeong said, "Through this pop-up store, we plan to introduce the 'Maru&Ola' characters and Hamyang's tourism resources to visitors from the Seoul metropolitan area. We will continue promoting tourism in Hamyang by making use of tourism content that reflects the area's unique character."

The pop-up store is drawing attention for promoting tourism in Hamyang to visitors in the Seoul metropolitan area through local tourism characters. However, to ensure the effort goes beyond a one-off promotional event and leads to actual visits, it may also be necessary to link tourism products with visitor programs.

This content was produced with the assistance of AI translation services.