Gyeongsangbuk-do is pursuing the development of a five-star hotel in the Gyeongbuk Provincial Government New Town.


On October 22, Gyeongsangbuk-do signed a memorandum of understanding (MOU) at the provincial government office with Josun Hotels & Resorts Co., Ltd., Andong City, and Gyeongsangbuk-do Development Corporation to develop a five-star hotel in the Gyeongbuk Provincial Government New Town.

(From left) Lee Jaehyuk, president of Gyeongbuk Development Corporation; Gyeongbuk Governor Lee Cheolwoo; Choi Hoonhak, CEO of Josun Hotels & Resorts; and Andong Mayor Kwon Gichang signed an MOU to build a five-star hotel in the new town of Gyeongbuk Provincial Government.

(From left) Lee Jaehyuk, president of Gyeongbuk Development Corporation; Gyeongbuk Governor Lee Cheolwoo; Choi Hoonhak, CEO of Josun Hotels & Resorts; and Andong Mayor Kwon Gichang signed an MOU to build a five-star hotel in the new town of Gyeongbuk Provincial Government.

View original image

Gyeongsangbuk-do, Andong City, and Josun Hotels & Resorts also signed a business agreement to promote the hotel and hospitality industries in Gyeongsangbuk-do. The parties will work together to increase investment in hotels and tourism accommodation facilities and promote the food, dining, tourism, and MICE industries.


The agreements aim to attract Josun Hotels, one of South Korea's leading hotel brands, to Andong to expand accommodation infrastructure and create a tourism ecosystem that encourages longer stays by linking the hotel with Gyeongsangbuk-do's tourism resources, including its World Heritage sites, traditional culture, and food.


The opening of a five-star hotel is expected to increase tourists' length of stay and local spending, while improving living conditions and urban competitiveness in the provincial government new town.


Gyeongsangbuk-do expects the hotel to establish a new hub for tourism in the northern part of the province. The participating organizations will work together to ensure the hotel development project proceeds smoothly.


About 30 people attended the signing ceremony, including Gyeongsangbuk-do Governor Lee Cheolwoo; Josun Hotels & Resorts CEO Choi Hoonhak; Andong Mayor Kwon Gichang; and Gyeongbuk Development Corporation President Lee Jaehyeok.



Gyeongsangbuk-do Governor Lee Cheolwoo said, "We will actively pursue the attraction of a hotel brand that represents South Korea, develop Gyeongsangbuk-do into a new hub for extended-stay tourism, and build a foundation for tourism and the food industry to grow together."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing