LinkedIn Visits Baemin... Shares Success Stories in AI and Platform Business

Key LinkedIn Executives and Employees, Including CPO Hari Srinivasan, Visit Woowa Brothers Headquarters

Executives from LinkedIn, the world’s largest talent platform, visited Baedal Minjok (Baemin) to share success stories in platform services.

Woowa Brothers, the operator of Baemin, said that around 20 key LinkedIn employees, including Chief Product Officer (CPO) Hari Srinivasan, visited its headquarters, Deokeunjip, in Songpa-gu, Seoul, on October 21.

On the 21st, officials from both companies, including LinkedIn CPO Hari Srinivasan (sixth from right) and Woowa Brothers CPO Baek Inbeom (far right), pose for a commemorative photo at Woowa Brothers' headquarters, Deokeunjip, in Songpa-gu, Seoul. Woowa Brothers

The two companies held a discussion session on the topic, “From Food Delivery to Intelligent Commerce: How Woowa Brothers Built Services at Scale,” proposed by LinkedIn. Baek Inbeom, CPO of Woowa Brothers, and Chief Technology Officer (CTO) Ko Myeongseok, who presented at the session, shared AI technologies used in menu recommendations and dispatch systems, as well as their experience and know-how in operating B Mart, a quick-commerce service, and robot delivery services.

“Every Baemin product starts with the customer,” said CPO Baek Inbeom. “We regularly listen to customers, merchants, and riders, and give everyone on our team opportunities to meet users directly. In this way, we are evolving into ‘intelligent commerce’ that identifies and solves real problems beyond simple metrics.”

Following Baemin’s presentation, attendees continued discussions on a range of topics, including achievements made using AI, how to make use of talent in the AI era, and strategies for businesses tailored to local markets and global expansion. They also exchanged views on platform operations know-how, including Baemin’s food tech, “branding strategies for future-generation customers,” and user experience (UX) aimed at increasing the time customers spend on the app.

CPO Srinivasan said, “I am grateful for the opportunity to visit Woowa Brothers and have a meaningful discussion about product innovation and technology.”

This content was produced with the assistance of AI translation services.