Hyundai Motor "Goes in Reverse" Despite Growth in European Auto Market; Kia Sales Rise

Hyundai Motor sales in Europe fell 13.2% from January to September
Kia sales rose 6.6%, above the market average

Amid growth in the European auto market this year, Hyundai Motor and Kia posted mixed results.

According to the European Automobile Manufacturers' Association (ACEA), Hyundai Motor and Kia sold a combined 770,795 vehicles in Europe from January through September this year, down 3.4% from the same period a year earlier.

During the same period, Hyundai Motor sold 348,928 vehicles, down 13.2% year over year, while Kia sold 421,867 vehicles, up 6.6%. Considering that the overall European auto market grew 6.3%, Kia's growth rate was higher than the market average.

The difference between the two companies' performances was even more pronounced in September alone. Hyundai Motor sold 39,821 vehicles, down 17.5% from the same month a year earlier, while Kia sold 56,437 vehicles, up 13.7%. The overall European auto market grew 10.2% during the same period.

Their market shares also moved in opposite directions. From January through September this year, Hyundai Motor's share of the European market was 3.3%, down 0.7 percentage points from the same period a year earlier. Kia, by contrast, maintained its share at 4.0%, unchanged from the same period a year earlier.

Hyundai Motor's best-selling model in Europe from January through September this year was the Tucson. A total of 94,757 units were sold, including 45,658 hybrid models, which accounted for 48.2% of total sales. Including the 12,972 plug-in hybrid models, eco-friendly vehicles accounted for 61.9% of sales. The next best-selling models were the Kona (62,503 units) and the i20 (41,293 units).

This content was produced with the assistance of AI translation services.