VIVIEN Kicks Off Its Biggest “Black Friday” Event of the Year... Up to 96% Off All Products

VIVIEN is holding its largest discount event of the year to accelerate growth at its online store.

VIVIEN announced on October 22 that it will hold “VIVIEN Black Friday” at its online store for four weeks, through November 18. The event is designed to ease the burden of rising prices on consumers and boost online sales at year-end.

During the event, customers can receive discounts of up to 96% on all products. The company will offer special prices on its best-selling Cover-Up Bra, which has proved popular at its online store, and expand its selection of key fall/winter (FW) products, including outerwear.

The event is starting two weeks earlier than last year. VIVIEN plans to get ahead of early-season shopping demand and raise its purchase conversion rate through targeted marketing tailored to customer preferences.

Growth at the online store is also continuing. Vivien Mall’s cumulative sales through September reached KRW 7.8 billion, up more than 5% from the same period last year. Through this large-scale discount event, the company aims to further accelerate growth in its online business and increase full-year sales by more than 10% year over year.

For the event, VIVIEN has enhanced the price competitiveness of products that have sold well at its online store and expanded its product range to meet demand for the FW season. Its strategy is to sustain growth in online customer traffic and sales through the end of the year.

A VIVIEN representative said, “We planned our biggest shopping event of the year to offer tangible benefits to customers facing a greater strain on their household budgets amid persistently high prices. We have prepared our most popular bestsellers of the year at unprecedented prices, and we hope many customers enjoy a rewarding and pleasant shopping experience.”

This content was produced with the assistance of AI translation services.