Law&Company Joins Japan's Largest IT Trade Show, 'Japan IT Week Autumn 2026'

Lexpand AI Leads Push into Japanese Market
Japan Accounts for 75% of Lexpand AI’s Monthly Active Users

Law&Company, a comprehensive legal tech company led by CEO Kim Bonhwan, is taking part in Japan’s largest IT trade show to actively promote the technological competitiveness of K-legal tech.

Law&Company announced on October 22 that it is officially participating in Japan IT Week Autumn 2026, which runs for three days from October 21 at Makuhari Messe in Chiba Prefecture, Japan. The company will introduce Lexpand AI, an Asia-focused legal AI service launched last September.

A visitor at Law&Company's booth at Japan IT Week Autumn 2026, held at Makuhari Messe in Chiba, Japan, listens to an explanation of the Lexpand AI service. Law&Company

Japan IT Week is Japan’s largest IT-related event, attracting more than 100,000 visitors each year to share information on the latest global technologies and industry trends.

Law&Company is participating in the event for the second consecutive year. Last year, it took part through a program organized by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA) to support Korean SaaS companies’ expansion into Japan.

Lexpand AI is a global legal AI service that provides integrated support for nine Asian jurisdictions on a single platform. It was developed as an Asia-focused service based on Super Lawyer’s AI capabilities and service operations expertise.

Amid rapidly changing social conditions, demand for specialized legal services across various fields is growing in Japan. At the same time, the country has a high proportion of small law firms, creating significant potential demand for the adoption of AI technology.

According to market research firm Precedence Research, Japan’s legal services market was worth approximately 67 trillion won in 2025 and is projected to grow to about 179 trillion won by 2035.

Early reactions to Lexpand AI in Japan have been positive. As of October 16, approximately 75% of its monthly active users were from Japan, the largest share among all Asian jurisdictions.

Visitors to the exhibition took note of Super Lawyer’s success in establishing itself in the market as Korea’s first legal AI service and expressed high expectations for Lexpand AI.

A representative from Law&Company explains its Lexpend AI service to a visitor at the Japan IT Week Autumn 2026 exhibition at Makuhari Messe in Chiba, Japan. Law&Company

Since the official launch of Lexpand AI, Law&Company has been expanding its engagement with users across Asia and focusing on building an initial market presence. Last month, it participated in TechLaw.Fest, Asia’s largest legal tech industry exhibition, where it introduced Lexpand AI to legal professionals from across the region.

“Our participation in the exhibition has given us a firsthand sense of the strong interest and demand among Japanese users for legal AI services,” said Kim Bonhwan, CEO of Law&Company. “We will actively monitor local responses and build close partnerships with companies to drive the AI transformation of the legal sector across Asia, including Japan, while accelerating our efforts to secure a leading position in the market.”

This content was produced with the assistance of AI translation services.