General Motors (GM) unveiled a future strategy to apply artificial intelligence (AI) across vehicle development and manufacturing, in-vehicle computing, and the customer experience. Starting in 2028, it plans to introduce highway autonomous driving capabilities in the Cadillac Escalade IQ.


GM said it announced this vision at its "GM Forward" event in New York on October 21 (local time), attended by Chair Mary Barra and other senior executives.

GM Chair Mary Barra presents the company's vision for the future of automotive technology at the "GM Forward" event. GM

GM Chair Mary Barra presents the company's vision for the future of automotive technology at the "GM Forward" event. GM

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GM plans to expand the use of AI across its vehicles and manufacturing operations by combining a common computing platform, its own data pipeline, and specialized AI models. In vehicle development, it will use virtualization and digital thread technology to improve design and validation efficiency, and connect design, engineering, and manufacturing to accelerate the adoption of new technologies across vehicle models and production facilities.


In electric vehicles, GM will improve cost and performance by using lithium manganese-rich (LMR) batteries and new drive units on its fourth-generation EV platform. Vehicles will use a software-defined platform and centralized computing architecture to support AI features and autonomous driving systems, with ongoing improvements delivered through software updates.

GM's research vehicle testing autonomous driving technology. GM

GM's research vehicle testing autonomous driving technology. GM

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Starting with the Cadillac Escalade IQ in 2028, GM plans to expand the lineup of vehicles equipped with highway autonomous driving capabilities.


In the customer experience area, GM will advance OnStar AI, a connected service that understands vehicle status and features, as well as customers' circumstances, to provide the help they need. It also unveiled "Concept Horizon," a concept model that reimagines the vehicle interior in the era of autonomous driving as a space for work, relaxation, and leisure.



GM plans to connect AI across the entire experience, from vehicle development to customer use, to improve product development efficiency and broaden the ways its vehicles can be used.


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