Hyundai Motor's "The All-New Tucson" Tops 15,000 Orders on First Day... A Tucson Record
Most popular Tucson ever
Comprehensive product enhancements drive strong early demand
Hyundai Motor's fifth-generation fully redesigned model, "The All-New Tucson," recorded 15,045 orders on its first day, the highest first-day order total in Tucson history.
Hyundai Motor said on October 22 that the new Tucson received 15,045 orders on October 21, the first day of ordering. That surpassed the 10,842 orders received on the first day for the fourth-generation Tucson, launched in September 2020.
By trim, the top-tier Inspiration accounted for the largest share at 44%. The base H-Pick trim made up 33%, Exclusive 22%, and XRT, which features a dedicated design, 1%. The share of Inspiration rose to 44% from 29% for the previous model.
Hyundai Motor said it broadened the range of choices by equipping the base trim with safety and convenience features favored by customers and adding more advanced features to higher trims. Other highlights include PLEOS Connect, the in-vehicle infotainment system, and standard wireless over-the-air (OTA) software updates.
Hybrid models accounted for 55% of orders, up 7 percentage points from 48% for the previous Tucson. The gasoline model features a larger-capacity turbocharger, increasing maximum output by 13 horsepower over the previous model, and an eight-speed automatic transmission.
The hybrid model's popularity is attributed to its next-generation hybrid system from Hyundai Motor Group, which boosts both maximum output and fuel efficiency to deliver ample power and greater economy.
Hyundai Motor equipped the new Tucson with safety features including redundant power for door unlocking, a pedal misapplication safety assist system, Navigation-based Smart Cruise Control 2, and nine airbags. It also comes with convenience features such as Parking Collision-Avoidance Assist and a Surround View Monitor.
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A Hyundai Motor official said, "The All-New Tucson is an appealing model with strong product appeal starting from the base trim, built on a bold design and spacious interior. We will continue to put customers first and provide greater value."
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