Used Phone Market Sees a "Shift to Low-Cost Models"... Half of Deals Under 300,000 Won

Nearly half of the smartphones traded on Joonggonara this year were priced below 300,000 won.

Joonggonara announced the results of its analysis of "Smartphone Safe-Payment Transaction Data for January-September 2026" on October 22.

According to Joonggonara, transactions under 300,000 won accounted for 48.2%, up 10.4 percentage points from 37.8% in the same period last year. By contrast, transactions of 1 million won or more fell 12.1 percentage points, from 25.0% to 12.9%.

During the same period, the total number of smartphone transactions increased by about 29% year on year, but the average transaction value per deal fell by about 41%, from around 830,000 won to around 490,000 won. While the number of transactions increased, a greater share involved products in relatively lower price ranges.

Nearly half of the smartphones traded on Joonggonara this year were priced under 300,000 won, according to data. Joonggonara

Transactions of smartphones priced under 300,000 won increased for both Samsung Electronics and Apple products. In this price range, transactions of Galaxy models rose 71.8% year on year, while those of iPhones increased 44%. Galaxy transactions increased across all price ranges, from entry-level to premium models. By contrast, iPhone transactions priced at 700,000 won or more fell 32.4%.

Meanwhile, during the same period, smartphone-related searches on Joonggonara totaled about 3.24 million, up 27% year on year. Among major model lines, the Galaxy S25 series was the most searched, with about 410,000 searches, followed by the Galaxy Z Fold series with about 310,000 and the iPhone 17 series with about 260,000. The Galaxy S25 series also ranked first in the number of transactions, following its top ranking in searches.

A Joonggonara spokesperson said, "This year, we have seen an increase in transactions involving mid- to low-priced products. Since prices for used smartphones vary depending on the model, condition, and timing of the transaction, we will continue to enhance related features so users can make informed decisions about fair transaction prices based on market price information."

This content was produced with the assistance of AI translation services.