[Today's New Product] "Only once a year"... Kooksoondang, '2026 First Sool Brewed with New Rice'

Limited to 21,000 bottles... sells out every year

Kooksoondang will release a limited-edition fresh makgeolli, “2026 First Sool Brewed with New Rice,” made with newly harvested rice from this fall.

On October 22, Kooksoondang announced that it would release 21,000 bottles of the 2026 First Sool Brewed with New Rice, made with Eosajinmi rice harvested in Hoengseong, Gangwon Province, near its Hoengseong Brewery.

Since 2009, Kooksoondang has released “First Sool Brewed with New Rice” as a limited-edition product every year without interruption, carrying on the tradition of ancestors who brewed makgeolli with newly harvested rice to share the joy of the harvest. Through this year, the company has released a total of 320,000 bottles of makgeolli made with new rice over 18 years.

First Sool Brewed with New Rice is made using a raw-rice fermentation method in which the new rice is ground into flour without being steamed. Made with freshly harvested rice, it offers a smoother texture and a fresher rice aroma and flavor than regular fresh makgeolli. It has an alcohol content of 7% and comes in a 750 ml bottle. Glass bottles are used to preserve the fresh taste of the new-rice makgeolli as much as possible.

First Sool Brewed with New Rice has sold out every year, drawing enough popularity to attract fans who look forward to its release because of its distinctive status as a product available only once a year, in autumn when new rice is harvested, as well as its taste and aroma. It will be sold in limited quantities at major retailers, including E-Mart, Lotte Mart, Hyundai Department Store, Lotte Department Store, and GS The Fresh, as well as at Kooksoondang’s Hoengseong Brewery, Juhyang-ro, Park Bongdam, and Baekseju Village.

This content was produced with the assistance of AI translation services.