First Lady Kim Hye-kyung: "Hanbok Is a Key Asset of K-Culture" ... Attends 'Hanbok Day' Event

First Lady Kim Hye-kyung, the wife of President Lee Jae-myung, attended an event celebrating Hanbok Day on Wednesday and said, "As an honorary ambassador for hanbok, I will work to help more people learn about its beauty and value."

Kim attended the "2026 Hanbok Culture Week Commemorative Event" at the National Museum of Korea in Yongsan-gu, Seoul, on Wednesday afternoon. "Hanbok is a cultural heritage that represents the Republic of Korea and a key asset of K-culture," she said.

Yonhap News Agency

Kim encouraged industry representatives, saying, "I was delighted to hear that Korean hanbok brands recently met with fashion industry figures from around the world in Milan and Paris, laying the groundwork for expanding overseas. This is the fruit of your dedication and hard work, driven by boundless passion, to advance hanbok."

Kim appeared at the event in a yellow jeogori and a white skirt. She was joined by Choi Hwi-young, Minister of Culture, Sports and Tourism, and Democratic Party of Korea lawmakers Han Jun-ho and Jeon Eun-soo. Other guests also drew attention by wearing hanbok in a variety of styles.

The event featured a fashion show with five hanbok brands, themed "Hanbok Embracing Light." Kim applauded and cheered enthusiastically from the audience, then watched a pungmul performance with the other attendees.

Before the main event, Kim visited the "Wear Hanbok Properly Campaign" at Gyeongbokgung Palace in Jongno-gu, Seoul, and filmed a short-form challenge video with hanbok influencers.

Ahn Gwi-ryeong, deputy spokesperson for the Presidential Office, said, "Mrs. Kim warmly greeted citizens and tourists who had come to Gyeongbokgung Palace wearing hanbok. They introduced one another to their hanbok and traditional accessories, shared their appreciation of hanbok's beauty, and enjoyed a warm and lively conversation."

This content was produced with the assistance of AI translation services.