First Lady Kim Hye Kyung: "Hanbok Is a Key Asset of K-Culture" ... Attends Hanbok Day Event
First Lady Kim Hye-kyung, the wife of President Lee Jae-myung, attended an event marking Hanbok Day on the 21st and said, "As an honorary ambassador for hanbok, I will work to share its beauty and value with more people."
Kim made the remarks while attending the "2026 Hanbok Culture Week Commemorative Event" that afternoon at the National Museum of Korea in Yongsan-gu, Seoul. "Hanbok is a cultural heritage representing the Republic of Korea and a key asset of K-culture," she said.
"I was delighted to hear that Korean hanbok brands recently met with fashion industry figures from around the world in Milan and Paris, laying the groundwork for their expansion overseas," Kim said, praising industry figures. "This is the fruit of your dedication and hard work, driven by boundless passion to advance hanbok."
Kim appeared at the event wearing a yellow jeogori jacket and a white skirt. She was joined by Minister of Culture, Sports and Tourism Choi Hwi-young and Democratic Party of Korea lawmakers Han Jun-ho and Jeon Eun-su. The other guests also drew attention in their own colorful hanbok.
The event featured a fashion show under the theme "Hanbok Embracing Light," with five hanbok brands taking part. Kim applauded and cheered enthusiastically from the audience, then watched a pungmul performance with other attendees after the show.
Before the main event, Kim visited the site of the "Campaign for Wearing Hanbok Properly" at Gyeongbokgung Palace in Jongno-gu, Seoul, and filmed a short-form challenge video with hanbok influencers.
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Cheong Wa Dae Deputy Spokesperson Ahn Gwi-ryeong said, "Kim, dressed in hanbok, warmly greeted citizens and tourists visiting Gyeongbokgung Palace." She added, "They introduced one another to their hanbok and traditional accessories, shared their appreciation of hanbok's beauty, and enjoyed a warm and friendly conversation."
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