Samyang Group Unveils Episode of New Ad Series 'Making the Impossible Make Sense'

Five episodes featuring allulose and surgical sutures released
Park Jungmin recast after his previous ad garnered 200 million views

Samyang Group said on Oct. 22 that it had released an installment of its new corporate ad series, "Making the Impossible Make Sense," through its official YouTube channel.

Still from Samyang Group’s new corporate ad, “Making the Impossible Make Sense.” Samyang Group.

The corporate ad consists of five episodes that explain in an accessible and entertaining way Samyang Group's specialty materials: ▲"allulose," a zero-calorie sugar substitute ▲"isosorbide," an eco-friendly biomaterial made from corn ▲ "ion-exchange resin," needed to produce ultrapure water for semiconductors ▲"SENS" (Selectivity Enabling Nano Shell), a gene therapy delivery platform developed in-house ▲"surgical sutures," threads that dissolve inside the body.

Samyang Group said it adopted the catchphrase "Making the Impossible Make Sense" to succinctly convey the innovative nature of its specialty materials, which make seemingly impossible things a reality. In particular, the ad presents the distinctive technological capabilities of its specialty materials in an engaging and entertaining way through paradoxical lines that turn conventional wisdom on its head, such as "Semiconductors thrive in truly clean water" and "Corn is plastic."

Actor Park Jungmin, who appeared in the group's corporate ad last year, was selected again as the model. Samyang Group said it believed Park could naturally portray, with his distinctive acting skills, the main character's nonchalant and mischievous personality as he states unconventional ideas as if they were obvious facts. The previous ad featuring Park also surpassed 200 million views.

Lee Subum, head of HRC at Samyang Holdings, said, "We created the ad to present the technological capabilities of specialty materials that make the impossible possible in an intuitive and entertaining way. We expect it to attract a lot of public interest, as it also suits actor Park Jungmin's image." He added, "We will continue our efforts to raise awareness of Samyang Group and its specialty business."

This content was produced with the assistance of AI translation services.