MOMO'S LAB Unveils New 'Sweet Potato Mattang Financier' at GS25

A medley of textures: crisp sugar coating, moist sweet potato filling, and chewy financier
Sweet potato mattang, a popular autumn snack, reimagined as a bakery dessert... Launching at GS25 on October 22

Momozlab, Sweet Potato Mattang Financier / Source: Roro F&B

Mattang, a popular autumn snack made with sweet potatoes, has been reimagined as an unusual bakery dessert with a crisp, chewy texture.

MOMO'S LAB, a brand operated by dessert company Roro F&B, launched its new Sweet Potato Mattang Financier at GS25 on October 22. The product combines the sweet flavor of sweet potato mattang with a financier.

The new product reinterprets the familiar sweet potato mattang as a bakery dessert. It features a variety of textures, combining a crisp sugar coating, moist sweet potato filling, and chewy financier.

The Sweet Potato Mattang Financier consists of three layers: sugar coating, sweet potato filling, and financier. The top is covered with a sugar coating to capture the crisp, sweet texture characteristic of sweet potato mattang. A subtle sheen and savory black sesame seeds complete its appetizing appearance.

Moist sweet potato filling beneath the coating highlights the vegetable's deep, natural flavor. The financier at the bottom adds a chewy texture that contrasts with the crisp sugar coating and soft sweet potato filling. The product brings together distinct textures and flavors in three layers, offering the appeal of sweet potato mattang in a new form.

With this new product, MOMO'S LAB has expanded a traditional snack into a modern bakery dessert. By using the familiar ingredient sweet potato, the brand aims to broaden its appeal while offering a new dessert option with textures and flavors that set it apart from conventional financiers.

By combining the texture of traditional mattang with the Western-style financier, the product appears to tap into the recent consumer trend of seeking novelty in familiar foods.

The Sweet Potato Mattang Financier will be available at GS25 stores nationwide starting October 22. MOMO'S LAB plans to continue introducing distinctive products that pair familiar ingredients with new desserts, offering consumers a variety of dessert experiences.

This content was produced with the assistance of AI translation services.