"Bluebird Star" Choi Chan to Be Sponsored by Shinhan Financial Group

Will wear a Shinhan Bank cap starting at the Genesis Championship
"I am delighted to have a steadfast sponsor by my side"

Choi Chan, the "Bluebird star," will be sponsored by Shinhan Financial Group.

Sports marketing company All That Sports announced on October 21 that Choi Chan, who won twice on the 2026 Korea Professional Golfers' Association (KPGA) Tour, had signed a sponsorship agreement with Shinhan Financial Group.

Choi is ending his sponsorship relationship with Daewon Plus Group, which had been a steadfast partner throughout his career, and embarking on a new challenge with Shinhan Financial Group. Starting with the Genesis Championship, which will be held on October 22 at Woojeong Hills Country Club in Cheonan, South Chungcheong Province, he will compete on tours in Korea and abroad wearing a cap bearing the Shinhan Bank logo.

Choi Chan smiles after signing a sponsorship deal with Shinhan Financial Group. Courtesy of All That Sports.

Choi made his KPGA Tour debut in 2022, completed his military service, and returned to the regular tour for the 2025 season. Last year, he won twice on the KPGA Challenge Tour, the second-tier tour, and proved his competitiveness on the regular tour with four top-10 finishes. This season, he claimed his first career victory in his 32nd tournament since his debut at the Woori Financial Championship in April, then won again at the Dong-A Membership Group Open in August.

Choi plans to focus on taking on challenges overseas with Shinhan Financial Group, including competing at the PGA Tour Qualifying School (Q-School). "I have come this far thanks to the help and support of many people," he said. "I won't be satisfied with two wins this season, and I will work to achieve good results at Q-School as well."

This content was produced with the assistance of AI translation services.