Singer So Dami Runs Donation Challenge in Citizens' Names... "Mukjjippappa" Music Video Tops 2 Million Views

Sodami. Provided by LJJ Partners

LJJ Partners said on October 21 that singer So Dami is running a public-participation donation challenge using “Mukjjippappa,” a song she released in July.

For the event, So Dami plays rock-paper-scissors directly with members of the public and makes a donation in the name of each winning participant. By combining donations with a familiar game, the challenge is encouraging public participation.

Last month, So Dami held an online “Mukjjippappa” dance challenge. Participants posted videos reinterpreting the song and choreography with themes such as their pets, families, and aerobics. The official “Mukjjippappa” music video has also surpassed 2 million views on YouTube.

So Dami was named second runner-up in the Classic division of “2025 Miss Universe Korea Season 2.” She won the top title at the “11th International Super Queen Model Contest” and the “2nd Asia Beauty Model Awards,” and also appeared on TV Chosun’s “The Greater Heritage.”

This content was produced with the assistance of AI translation services.