Hana Bank announced on the 21st that it would hold a real estate tour seminar on the 20th and 22nd, inviting around 60 high-net-worth clients to explore the Bukchon area of Jongno-gu, Seoul.


The seminar is an experiential real estate investment advisory service in which real estate specialists from the Wealth Management Division, which handles asset management, take VIP clients on small-group tours of promising investment areas they have selected and explain local market analyses and outlooks, investment opportunities, and other key points.

Attendees listen to a real estate expert and explore the commercial streets of Bukchon during a real estate tour seminar hosted by Hana Bank on the 20th for its high-net-worth clients. The tour covered the Bukchon area of Jongno-gu, Seoul. Provided by Hana Bank.

Attendees listen to a real estate expert and explore the commercial streets of Bukchon during a real estate tour seminar hosted by Hana Bank on the 20th for its high-net-worth clients. The tour covered the Bukchon area of Jongno-gu, Seoul. Provided by Hana Bank.

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Hana Bank launched the service in 2015 and has held a total of 11 seminars to date in areas including the Yongsan International Business District, Hannam-dong, and Seongsu-dong. This year, the tour focused on Bukchon under the theme "Bukchon, the Heart of K-Heritage."


Noting that Bukchon is rapidly emerging as a new hot spot amid the global K-culture craze, Hana Bank analyzed recent real estate market trends and the value of its commercial district. Clients saw firsthand the changes in the commercial district and development status, investment opportunities and considerations, and analyses of actual property listing prices.



Kim Jinwoo, head of Hana Bank's Wealth Management Group, said, "We will continue to identify key areas of investment interest in advance and provide differentiated asset management consulting services to contribute to the meaningful growth of our customers' assets."


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