[Today's New Product] "Packed with Rich Oak Flavor"... Binggrae, 'A Cafe La Simply Oak Americano'

Inspired by oak-barrel-aged whiskey

Binggrae is introducing a new product under its label-free RTD coffee brand, A Cafe La Simply. It brings a new flavor to an Americano that preserves coffee's natural taste by adding a rich aroma inspired by oak-barrel-aged whiskey.

Binggrae said on Oct. 21 that it will launch its new A Cafe La Simply Oak Americano. The new product has an oak aroma but is non-alcoholic and sugar-free, making it easy to enjoy. It also uses Brazilian single-origin beans, delivering the rich coffee flavor of the existing A Cafe La Simply line.

With the launch, Binggrae plans to strengthen the brand's competitiveness by offering an experience that combines distinctive aroma exploration with non-alcoholic beverages, in step with consumer trends. A Cafe La Simply Oak Americano will be available that day through "Naver New Product It Show," hosted on Naver Shopping Live.

"Consumer culture that embraces atmosphere and experiences instead of drinking alcohol has been gradually spreading," a Binggrae representative said. "We hope this new product will give consumers the chance to experience a distinctive Americano that brings coffee and oak aromas together."

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