Individual Customer Balances Reach KRW 659.6 Billion as of End-September

Kiwoom Securities’ promissory-note balance among individual customers has grown more than fivefold since the beginning of the year.


Kiwoom Securities analyzed individual customers’ investment activity in its promissory notes and released the findings on October 21. Promissory notes are short-term financial products with maturities of up to one year, issued by securities firms on their own credit.


Kiwoom Securities' Individual Promissory-Note Balance Up 5.5-Fold Since Start of Year View original image

According to Kiwoom Securities, as of September 29, the average balance per customer had increased 51% since the beginning of the year, from KRW 62.86 million to KRW 94.68 million. The total promissory-note balance held by individual customers was KRW 659.6 billion, about 5.5 times the KRW 120.9 billion recorded on January 2 this year.


By age group, customers in their 20s recorded the sharpest balance growth over the same period, at about 14 times. Their average balance per customer also rose 93%, from KRW 13.35 million to KRW 25.71 million, marking a higher growth rate than in other age groups.


Balances among customers in their 30s also increased rapidly. Their total balance grew about 6.9 times, while their average balance per customer rose 75%, from KRW 28.76 million to KRW 50.4 million. The share of total balances held by customers in their 20s and 30s expanded from 7.6% to 10.5%.


Customers in their 50s and those aged 60 or older accounted for the largest balances. Customers aged 60 or older had the highest average balance, at KRW 137.85 million, followed by those in their 50s, at KRW 106.57 million.


Customers in their 40s also significantly increased the amount they invested. Their total balance grew about 5.9 times, while their average balance per customer rose 91%, from KRW 51.85 million to KRW 98.8 million.


By gender, the number of male customers grew 3.7-fold, while the number of female customers grew 3.5-fold, showing similar growth.



The figures suggest that demand for short-term investment of surplus funds has spread beyond middle-aged and older customers to younger generations. A Kiwoom Securities official said, "While promissory-note balances continue to grow, led by customers in their 50s and 60s, investment amounts among customers in their 20s and 30s are also increasing rapidly. We will diversify our product range and improve service convenience so customers can manage their surplus funds with ease."


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