LG Household & Health Care Joins FT Luxury Summit in Thailand as the Only Korean Beauty Brand Attendee

About 300 executives from the global luxury industry take part
LG Household & Health Care's The Whoo holds exclusive discussion on R&D

LG Household & Health Care said on October 21 that its cosmetics brand The Whoo took part on October 20 in the Financial Times Luxury Summit - Asia Edition 2026, a forum for chief executives in the global luxury industry, held in Bangkok, Thailand.

The Financial Times Luxury Summit is jointly organized by the UK's Financial Times and Japan's Nikkei. Executives from the luxury industry gather at the event to discuss industry trends and outlook. The Asia edition was first held in Hong Kong last year. This year, more than 300 people, including executives from luxury brands, designers and media representatives, attended the event at the Capella Bangkok.

A fireside chat session dedicated to LG Household & Health Care's The Whoo is underway at the FT Luxury Summit - Asia Edition in Bangkok, Thailand, on the 20th. Yang Geunhye, head of the Luxury Beauty Division at LG Household & Health Care (center), and CTO Kang Naegyu (right) speak with the moderator. Courtesy of LG Household & Health Care.

The Whoo was the only Korean brand and the only beauty brand to participate in this year's event. Yang Geunhye, head of the Luxury Beauty Division, and Kang Naegyu, chief technology officer (CTO) at LG Household & Health Care, attended and introduced the brand's strategy of combining Korean royal court culture with skin science research.

During a discussion session, the two cited the brand's distinctive story and its research and development (R&D) capabilities as sources of its competitiveness in high-end cosmetics. They described the R&D foundation built up since the launch of Lucky Cream in 1947 and outlined the direction of their research in "longevity," which aims to extend the skin's healthy lifespan.

At the event, The Whoo showcased its Bichup line and its Hwanyu line, which was selected last year as an official VIP gift at the Asia-Pacific Economic Cooperation (APEC) Summit in Gyeongju. The brand's flagship product, Bichup NAD Power Ampoule, contains NAD Power24, an ingredient developed through 13 years of research. The company said the ingredient improves NAD's ability to penetrate and be delivered into the skin, as NAD is difficult for the skin to absorb.

A representative of The Whoo said, "It was meaningful to introduce The Whoo's distinctive brand heritage, which brings together Korea's unique royal court culture, and our skin science expertise on a global luxury stage. We will continue researching fundamental skin concerns and pursuing meaningful technological innovation to create products that customers can understand and trust for a long time."

This content was produced with the assistance of AI translation services.