Steamed Bun Sales Rise 75% as Weather Turns Cold... GS25 Launches 'Anpanman' Steamed Buns

Anpanman Chestnut Red Bean Steamed Bun and Curry Breadman Curry Steamed Bun
Includes one of 100 randomly selected stickers for added collecting fun

GS Retail's convenience store chain GS25 said on October 21 that it will exclusively launch two types of steamed buns made in collaboration with the popular character Anpanman.

The “Anpanman Chestnut Red Bean Steamed Bun” combines sweet red bean filling with finely chopped chestnuts, while the “Curry Breadman Curry Steamed Bun” features curry sauce with vegetables and pork. GS25 will also introduce five varieties of shelf-stable bread featuring Anpanman characters. On October 22, it will launch the “Shokupanman Cream Sandwich,” filled with white cream, and the “Baikinman Deep Chocolate Pie,” a chocolate cookie filled with chocolate filling. Each collaboration product comes with one randomly selected sticker from a collection of 100 designs.

A model introduces two steamed buns created in collaboration with the popular character Anpanman. Photo provided by GS25.

Through October 31, GS25 will also run a “buy one, get one free” promotion: customers who pay with GS Pay for a bundle of three Anpanman steamed buns will receive an additional bundle. Single-item products, including individually wrapped “Samlip Traditional Red Bean Steamed Buns,” will also be available.

Convenience store steamed bun sales are rising as the weather turns chilly. GS25 said sales of steamed buns from October 15 to 19 were up 75.2% from the same days of the previous week.

Jeon Yongseong, a merchandising manager on GS25’s dessert team, said, “We’ve prepared products that let customers enjoy both flavor and fun, featuring the familiar Anpanman characters. We will continue to introduce distinctive products that reflect seasonal consumer trends and customer preferences.”

This content was produced with the assistance of AI translation services.