11st Holds Advance-Purchase Event Through Oct. 31 Ahead of 'Grand 11st Day'
'2026 Grand 11st Day' to kick off Nov. 1
Special deals on 'advance-purchase' items, including digital devices and large home appliances
11st said on Oct. 21 that it will hold a presale event ahead of its “2026 Grand 11st Day,” its biggest annual discount event, which runs from Nov. 1 to 11. Grand 11st Day is a major 11st promotion held every year in May and November.
Through Oct. 31, 11st will run an advance-purchase event offering discounts on products from popular brands. The presale will offer limited quantities of discounted products from major brands, focusing on digital devices and large home appliances, as well as food, household goods and fashion. The company plans to increase the number of participating products compared with Grand 11st Day last May.
11st will also distribute, on a first-come, first-served basis, KRW 10,000 shopping cart discount coupons that can be used on Nov. 11. The coupons are valid on purchases of KRW 40,000 or more. They are available to new subscribers to the free “11st Plus” membership and members who have not made a purchase in the past two months.
During the main event, 11st will offer special deals on products from major domestic and international brands every day for 11 days. Alongside its existing discount sections, including “Time Deal,” “10-Minute Rush,” “60-Minute Rush” and “E-Coupon Mega Day,” the company will hold live broadcasts, member-only discounts and prize giveaways.
11st is also recruiting sellers to participate in the event through Oct. 26. It will support participating sellers with discount coupons and advertising, and increase product visibility through event emblems and search filters. Sellers can apply through 11st Seller Office.
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Ko Gwangil, head of 11st’s Sales Group, said, “We aim to get ahead of November’s shopping demand by offering a variety of early-bird benefits, including advance discount coupons and advance-purchase products with special Grand 11st Day pricing.” He added, “This year, too, we will showcase the qualities of the year’s biggest shopping festival and meet customer expectations with differentiated products and benefits.”
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