Hyundai Motor and Kia to Hold Vehicle App Development Contest

Hyundai Motor and Kia said on Oct. 21 that they will hold a vehicle app development contest for university and graduate students, individual developers, and startups.

The contest aims to identify a range of service ideas that use vehicle data and turn them into vehicle apps, providing customers with a richer mobility experience.

Following an internal hackathon held in August, the companies have expanded eligibility to external participants, allowing a diverse range of developers, including university and graduate students, individual developers, and startups, to take part.

Poster for Hyundai Motor and Kia's in-vehicle app development contest. Hyundai Motor and Kia

Participants may apply individually or in teams of up to five members through the contest’s official website by Nov. 15.

The contest covers services based on vehicle data, including in-car entertainment, mobility lifestyle care, safe driving, and family and passenger care.

Participants will use the software development tools and APIs offered on Pleos Playground, Hyundai Motor Group’s vehicle app development platform.

Applicants may enter by submitting a service proposal. Teams that pass the document screening in November will proceed to app demonstrations and evaluations in December, after which the final winners will be selected.

Hyundai Motor and Kia plan to select 10 winning teams across the grand prize, first prize, excellence awards, and special awards, and award a total of 51 million won in prize money.

A Hyundai Motor and Kia representative said, “This contest gives external developers the opportunity to turn their creative ideas into real in-vehicle services. We will continue to support the development of various in-car services using vehicle data and expand the vehicle app ecosystem together with developers.”

This content was produced with the assistance of AI translation services.