872 Business Consultations at Korean Pavilion at MIPCOM... Worth KRW 364.4 Billion

Korea Creative Content Agency Supports Export Efforts by Broadcasting and Animation Companies in Cannes

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency said on October 21 that they operated a Korean Pavilion at MIPCOM, held in Cannes, France, for four days from October 12, supporting 872 business meetings.

Overview of the Korea Pavilion at MIPCOM / Korea Creative Content Agency.

Eighteen broadcasting companies and 15 animation companies took part in the Korean Pavilion and independent booths. Export consultation value totaled approximately KRW 364.4 billion.

CJ ENM exported the entertainment format "Couple Palace" to Swedish broadcaster TV4. It also agreed to supply four titles—"True Beauty," "Another Miss Oh," "Goblin" and "The Week Before I Die"—to Ditu, the streaming platform of Colombia's Caracol. Under a long-term partnership with Middle Eastern broadcaster MBC Group, it will also provide approximately 30 Korean content titles this year to the TVING dedicated section on MBC Shahid. Animation company Fixtrland agreed to pursue a purchase deal for "Akungdakung Exploration School" with Lebanon's Union Media.

Business matching also generated 154 meetings at the "Animation Intellectual Property (IP) Showcase," held on October 12. At a separate "Korean Content and Format Showcase," six drama and entertainment titles were presented, drawing attention from industry representatives.

The Korea Creative Content Agency will also operate a Korean Pavilion at the Asia TV Forum (ATF), to be held in Singapore in December.

This content was produced with the assistance of AI translation services.