Jin Byeongyeong's Pledge Project 'Chajaganeun Haengbokjeomppang' Opens at Four Nonghyup Branches

Hamyang and Anui Nonghyup branches open following Macheon and Jigok, establishing a mobile sales network across towns and townships
Total project cost of KRW 360 million; 1.2-ton specially equipped vehicles visit villages
Program aims to ease shopping difficulties for older rural residents and expand daily convenience services

Hamyang County in South Gyeongsang Province has expanded its “Chajaganeun Haengbokjeomppang” program, which aims to make shopping more convenient for rural residents, from Macheon Nonghyup to Jigok, Hamyang and Anui Nonghyup.

The county said it has expanded the number of Nonghyup branches operating the program, a pledge project of its ninth popularly elected administration, to four and will now run village-by-village mobile sales services across its towns and townships.

[Photo courtesy of Hamyang County] Hamyang County Governor Jin Byeongyeong and Nonghyup officials attend the opening ceremony of the “Visiting Happy Store” at Ani Nonghyup, announcing the launch of a mobile sales service to make shopping more convenient for rural residents.

“Chajaganeun Haengbokjeomppang” is a program in which mobile sales vehicles visit villages to serve rural residents who have difficulty buying groceries and daily necessities due to population decline and an aging population.

Building on a pilot program launched at Macheon Nonghyup in 2025, the county expanded operations to include Jigok, Hamyang and Anui Nonghyup in 2026.

A total of KRW 360 million was invested in the program, including KRW 288 million from the county and KRW 72 million in contributions from Nonghyup.

Following the opening of Jigok Nonghyup in September 2026, opening ceremonies were held at the Hamyang Nonghyup Agricultural Products Distribution Center on October 16 and at Anui Nonghyup on October 19, establishing an operating system involving four Nonghyup branches.

The mobile sales service uses 1.2-ton specially equipped vehicles to visit designated village halls and other locations on specific weekdays.

The vehicles carry groceries and daily necessities that residents need in their everyday lives, allowing them to buy goods in their villages without having to travel to markets or supermarkets.

The service is particularly focused on easing the burden of shopping for older rural residents who have difficulty using public transportation or live far from shopping areas.

Regular visits by the mobile sales vehicles also provide residents with a place to check in on one another and socialize.

Hamyang Nonghyup serves Hamyang-eup and Hyucheon, Yurim, Byeonggok and Baekjeon-myeon, while Anui Nonghyup serves Anui, Seoha and Seosang-myeon.

Macheon Nonghyup and Jigok Nonghyup each serve all villages in Macheon-myeon and Jigok-myeon, respectively.

The program also offers a pre-order delivery service through Hanaro Mart, allowing residents to order the goods they need in advance and have them delivered.

However, village visit days and vehicle stop times may change depending on operating conditions, so residents who wish to use the service should check the schedule with their local Nonghyup Hanaro Mart.

Hamyang County Governor Jin Byeongyeong said, “Chajaganeun Haengbokjeomppang is a program designed to reduce the inconvenience faced by rural residents who have to travel long distances to shop. Expanding the service area means more residents can buy the goods they need closer to home.”

He added, “We will take residents’ feedback into account to improve visit schedules and the range of goods for sale, and expand services that make daily life more convenient.”

Hamyang County plans to review residents’ needs and usage patterns as the program operates and make improvements to the mobile sales service.

Chajaganeun Haengbokjeomppang is a daily convenience program for rural residents who have difficulty shopping due to an aging population and the decline in local stores.

Going forward, it will be important to monitor the frequency of village visits, the range of goods for sale and the number of residents using the service to maintain an operating system that meets local needs.

This content was produced with the assistance of AI translation services.