Samyang Foods Chairman Kim Jungsoo Visits 'SIAL Paris 2026' to Review European Market

Samyang Foods sets up tasting zone beside a giant Pepo sculpture

Samyang Foods said on October 20 that Chairman Kim Jungsoo toured the venue of SIAL Paris 2026, the world's largest food trade fair, and reviewed the European market.

According to Samyang Foods, on October 17 (local time), the opening day of the fair, Chairman Kim toured the company's main booth, "Crave Land," and its business lounge, and checked on preparations for the exhibition and visitor routes. At the fair, Samyang Foods is officially unveiling Pepo, a new Buldak character, and conducting experiential marketing activities.

Samyang Foods Chairman Kim Jungsoo poses for a commemorative photo with Pepo at SIAL Paris 2026, which opened on the 17th (local time) at the Paris Nord Villepinte Exhibition Centre in France. Photo provided by Samyang Foods.

Chairman Kim also toured the wider exhibition venue to survey the latest trends in the global food industry, actively engaging in on-site management to expand the company's footprint in Europe.

At the fair, Samyang Foods is operating a large-scale tasting zone four times a day, offering freshly prepared Buldak Original, Carbo Buldak, and three varieties from Tangle, its protein pasta brand. A Samyang Foods representative said, "Through experiential marketing with our new character Pepo, we will reinforce the strong brand power of Buldak and Tangle in the European market."

This content was produced with the assistance of AI translation services.