Osan's 'Kkasani' Promotes Gyeonggi-do Sports Festivals

Hosting Four Events in 2027-2028
Expanding Public Participation at Festivals and on Social Media
From City Character to Sports Festival Mascot

Osan City in Gyeonggi Province, led by Mayor Cho Yongho, has launched a campaign to promote the Gyeonggi-do Sports Festival, which will be held in 2027 and 2028, with its mascot Kkasani at the forefront. The city plans to publicize the events at local festivals and online to boost public interest and participation.

Osan City, led by Mayor Cho Yongho, is promoting the 2027-2028 Gyeonggi-do Provincial Sports Festival with its signature character, Kkasani. Courtesy of Osan City.

Osan City will host four events: the Gyeonggi-do Sports Festival for Persons with Disabilities and the Gyeonggi-do Sports Festival in 2027, followed by the Gyeonggi-do Sports Festival for All and the Gyeonggi-do Sports Festival for Persons with Disabilities in 2028.

The city set up a promotional booth for the events at the 38th Citizens' Day celebration, held on September 18, 2026, in the area around Osancheon Stream. Visitors learned about the event schedule and activities and took commemorative photos with Kkasani dressed as the events' mascot.

Kkasani also appeared on stage for a campaign to wish for the events' success, under the theme "A Successful Sports Festival in Osan, Made Possible by the Cheers of Its Citizens!" The campaign encouraged participation by raising a number on the screen in response to citizens' cheers, then displaying a message wishing for the events' successful hosting.

Earlier, on August 28, 2026, the city operated a promotional booth for Osan, the next host city, at the opening ceremony of the 20th Gyeonggi-do Sports Festival for Persons with Disabilities, held in Gapyeong. The city introduced the events to athletes and visitors and distributed materials promoting tourism in Osan.

Kkasani Becomes the Face of the Gyeonggi-do Sports Festival in Osan. Provided by Osan City.

Online, the city is sharing "Imagination Above the Nest," a four-panel comic featuring Kkasani, as well as Reels videos on its official Instagram account. The city plans to expand programs that encourage public participation through local events and social media.

The events' mascot was created by adding sports poses and expressions to Kkasani, the city's existing anthropomorphic crow character. Alongside the main image of Kkasani holding a torch, the city created variations featuring movements for sports events for athletes with and without disabilities.

The official emblem combines the initial letters of Osan's Korean name, "ㅇ" and "ㅅ," using curved and straight lines to represent the dynamism of sports and the unity of Gyeonggi Province residents. The emblem and mascot will be used across all four events.

The first event, the 17th Gyeonggi-do Sports Festival for Persons with Disabilities, will be held from April 19 to 21, 2027, followed by the 73rd Gyeonggi-do Sports Festival from May 7 to 9, 2027.

Osan City, led by Mayor Cho Yongho, has launched a campaign to promote the 2027-2028 Gyeonggi-do Provincial Sports Festival, featuring its mascot Kkasani. Provided by Osan City.

"We will work alongside our citizens throughout the preparations to create events that athletes and visitors coming to Osan can all enjoy," said Osan Mayor Cho Yongho.

This content was produced with the assistance of AI translation services.