Yeoncheon County's New Rice Variety "Yeonjin" Hits U.S. Tables... 4 Tons Exported to New York and New Jersey

Gyeonggi-do Business Corporation and Yeoncheon County team up
Supply to Hanyang Mart; local promotions and additional exports planned

A new specialty rice variety developed in Yeoncheon County, Gyeonggi Province, called Yeonjin, is entering the U.S. market.

Gyeonggi-do Company is holding a shipment ceremony at Yeoncheon County Office on the 20th to mark the U.S. export of “Maeil Cheotssal Yeoncheon Rice,” made using Yeonjin. Provided by Yeoncheon County.

Gyeonggi-do Business Corporation said it held a shipment ceremony at Yeoncheon County Office on October 20 to celebrate the U.S. export of "Maeil Cheotssal Yeoncheon Rice," made using Yeonjin.

The export was carried out through Gyeonggi-do Business Corporation's program supporting overseas offline sales channels. Gyeonggi-do Business Corporation and Yeoncheon County worked together to secure U.S. distribution channels, and will supply 1,000 bags weighing 4 kg each, for a total of 4 metric tons, to Hanyang Mart's New York and New Jersey branches. Yeonjin is a new rice variety whose name conveys the meaning "the precious taste of Yeoncheon."

The two organizations plan to expand consumer reach by securing new distribution channels in the United States and promoting the rice locally. They will also pursue additional exports depending on sales trends.

A Gyeonggi-do Business Corporation official said, "We hope this export will help expand overseas sales channels for local agricultural products and increase sales for participating companies. We will work with local governments to support the overseas expansion of companies in the province and local specialty products."

Starting with this export, Gyeonggi-do Business Corporation will step up its overseas offline sales channel support program this year. It plans to pursue exports of Gyeonggi Province rice, beauty products from small and medium-sized businesses, and pet supplies to Japan, China, the United States, and other markets.

This content was produced with the assistance of AI translation services.