Grip Launches KakaoTalk-Based 'BangsongTalk'

Notifies creators' followers when a live broadcast starts

Grip Company announced on October 20 that Grip, its commerce creator platform, has officially launched BangsongTalk, a KakaoTalk Channel-based live broadcast notification service designed to support creators' sales growth.

BangsongTalk sends customers a KakaoTalk AlimTalk message with broadcast information as soon as a live broadcast begins if they want to watch a particular creator's broadcast. Previously, creators had to promote their broadcasts through separate social networking service (SNS) channels to attract viewers in real time. With the launch of BangsongTalk, they can now manage their own fan communities and send precisely targeted messages.

According to Grip, during the pilot test, live broadcasts that used BangsongTalk generated about 1.6 times the sales and attracted about 1.5 times the average number of viewers as broadcasts that did not use it.

Grip Company is expanding Grip FanTalk, a service that strengthens communication with fan communities through FriendTalk, which sends messages to customers who have added a creator's KakaoTalk Channel as a friend, and BangsongTalk. The company plans to introduce additional services, including JangbaguniTalk, which provides information about products in customers' shopping carts, and CRM Talk, which sends personalized messages to customers with a high level of interest based on their real-time viewing and purchase history.

This content was produced with the assistance of AI translation services.