Kakao Revamps KakaoTalk Channels, Shares Store Updates via Short-Form Content

Added content-style channel homes and card-style news

Kakao announced on the 20th that it had revamped the “Channel Home” and “News” sections of KakaoTalk channels and added new content and card-style formats.

First, Kakao added a new channel home format called “Content Channel Home.” It features a grid feed where users can view at a glance the news and short-form content posted on a channel.

Kakao announced on the 20th that it had revamped the “Channel Home” and “News” sections of KakaoTalk Channels and added new content and card-style formats. Kakao

Users can open content they are interested in and scroll up or down to continue viewing other news and short-form content from the channel. Partners can choose between the existing standard format and the newly added content format.

Partners can also customize their channel with a profile and shortcut buttons that reflect its distinct character. They can introduce the channel with a profile photo, description, and category. Business channels can personalize their profiles by setting a background for the channel home using photos, videos, or colors. They can also configure shortcut buttons to match the services they offer, such as coupons, reservations, and phone calls.

Kakao has also introduced “Card-Style News.” Users can attach up to 40 photos and videos showcasing a store’s atmosphere, events, and more, and scroll through them horizontally. They can also add one link and one location. For detailed information in a longer format, users can choose the existing “Blog-Style News” format. Kakao has also improved the news creation process, allowing users to edit, preview, and configure publication settings all on one screen.

“We revamped the channel home and news screens to help partners present their channel content more richly and make it easier for users to browse a variety of updates,” said Hwang Junyeon, a domain leader at Kakao Business. “We will continue to enhance our services so partners and users can communicate conveniently through KakaoTalk channels.”

Meanwhile, Kakao has expanded eligibility to convert to a business channel from existing business operators to individuals with professional qualifications. Partners approved after a review can use the newly added career cards to introduce their areas of expertise and work experience and communicate with their channel’s friends.

This content was produced with the assistance of AI translation services.