LEGO Group Releases First Live-Action Musical Content for 'LEGO Friends'
Available on YouTube and Netflix, with a Korean-dubbed version also offered
The LEGO Group released “LEGO Friends: Heartlake The Musical” on Oct. 20, a musical video production that brings the world of LEGO Friends to life in live action for the first time.
LEGO Friends is an original franchise launched by the LEGO Group in 2012. It has expanded into animated series, digital content, books and experiential programs, engaging fans around the world. With this production, the LEGO Group is expanding the world of LEGO Friends into live-action content.
Running 50 minutes, the new production highlights the power of friendship, creativity and self-expression. Set in Heartlake City, the fictional city featured in LEGO Friends, it follows Daisy, a teenage girl on an adventure to find her place in a new environment.
The production also features four original songs composed especially for it. Heartlake City is brought to life with spectacular performances, dynamic choreography and cutting-edge technology.
The full musical is available to watch on LEGO’s official YouTube channel and Netflix, with Korean dubbing also available. The LEGO Group plans to expand its distribution to global broadcasting and streaming services, including Tubi, RTL and AMC Networks.
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“The first live-action musical from LEGO Friends highlights the power of imagination and offers an opportunity to further expand the storytelling experience for fans,” said Jill Wilfert, Senior Vice President of Global Entertainment Partnerships and Content at the LEGO Group. “It will convey the message that girls can do more than simply build LEGO sets: They can create stories, friendships, new possibilities and positive change.”
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