[Today's New Product] Japan's No. 1 Snack Potato Stick Arrives... Haitai Confectionery's "Jagariko Salad Flavor"

A must-buy snack for trips to Japan
Authentic potato flavor and a crispy texture

Haitai Confectionery said on October 20 that it will introduce Jagariko Salad Flavor, made by Calbee, one of Japan's leading snack companies, to the South Korean snack market for the first time.

Launched in 1995, Jagariko is a potato stick that has become Japan's No. 1 snack in its category, winning fans with its distinctive crunch that gets crispier the more you chew. It has been a must-buy snack for South Korean travelers visiting Japan. Salad Flavor is Jagariko's most popular original flavor, and it also received a positive response in a pre-launch survey of South Korean consumers.

Jagariko Salad Flavor. Courtesy of Haitai Confectionery.

Jagariko Salad Flavor uses a "steam process" in which steamed potatoes are dried with hot air, creating a texture that gets crispier the more you chew. Carrots and parsley are added to the potato dough, which is then sprinkled with salt, offering the mild flavor of potato salad and a savory, salty taste. The company expects the product to strengthen the competitiveness of the potato stick market alongside Haitai's Jagabee, which is produced and sold in South Korea.

On October 24, from noon to 4 p.m., the company will also hold a distinctive street event in Seongsu-dong, Seoul, to mark Jagariko's arrival in South Korea. Participants who film a street parade featuring Jagariko's signature giraffe character and a performance team dressed as flight attendants, then post proof of their participation on Instagram, will be entered into a prize drawing.

A Haitai Confectionery representative said, "We expect Jagariko, which has enjoyed unparalleled popularity in Japan for more than 30 years, to introduce South Korean customers to the fresh appeal of potato snacks. With its distinctive flavor and texture, it will establish itself as a potato stick enjoyed by a broad range of consumers in South Korea."

This content was produced with the assistance of AI translation services.